Dress for Success, that is, appearance and perception is extremely important. This is a time for taking a look at what we’re doing in public or online, which is basically public. You’ve all probably heard about a book a long time ago called Dress for Success. If you haven’t, you’ve heard references to it or something. What it’s about is what kind of impression you make or have to the general public, to other people. They’re really talking about job interviews and while you’re at work, trying to move up or be exposed to a better audience.